your newest essential

The Signature White Top

About Us

"Ebb and Flow"

Born from a prayer, passion, and the dream to empower women, Eb and Flo's journey is a testament to resilience and the transformative power of a great outfit. Inspired by the incredible women around us, each collection—from sleek sets to curve-hugging jeans—celebrates fearlessness, individuality, and life's ebb and flow. We invite you to join our family, where every moment is an opportunity to shine and every purchase sparks a little happy dance. Thank you for being part of our story. Here's to looking fabulous and feeling fearless, together.

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Our Commitment to Change


Here at Eb and Flo, we're stepping into a greener tomorrow, hand in hand with some amazing partners dedicated to freshening up the air we all breathe. Going carbon neutral is more than a goal—it's the heartbeat of every choice we make, from making sure our deliveries don't leave a mark on our beautiful planet to backing projects that are bold enough to say 'not today' to CO2. Come on this journey with us, as we fold in more and more eco-friendly practices, all to make sure our love for fashion does a world of good.

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Join Eb and Flo in our heartfelt partnership with the Florida Breast Cancer Foundation. Rooted in our Florida heritage and personal connections to breast cancer, we're committed to making a difference beyond fashion. Every October, we rally with our customers for Breast Cancer Awareness Month, transforming purchases into support for those affected. This cause is woven into our ethos, reflecting our ongoing dedication to compassion and community. Discover how fashion can transcend style, becoming a force for positive change.

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These jeans are so AMAZING! Let’s talk about the stretch of these jeans. I usually wear a large & sometimes extra large since I’ve got a lot of junk in my trunk 😂 The larger sizes were gone so I was like what the heck let me try the medium. Chyle I was able to get all my junk in the trunk in those jeans! They are super stretchy & so comfy to wear. I’d gotten so many compliments when I went out to dinner with my hubby. Ladies get these jeans trust me you won’t be disappointed 😉

Akron, OH

My item looks exactly like the picture . True to size and fast shipping

Ra’Quel B.
Lakeland, FL

Love, love, love this set! It’s super pretty and can be dressed down or up. Normally, I wear a size Small but they were sold out. Decided on a size Medium and it fits like a glove. Highly recommend. Oh, and shipping was extremely fast!

Nee G.
Marshall, TX

When I saw the waist of these XL jeans coming out of the packaging, I thought “hmm I don’t know, these seem pretty small.” But as soon as I tried these on I was SO impressed. The jeans stretched right over me like a glove! So comfortable and so soft. You can definitely dance around in these and enjoy wherever you go.

Clermont, FL

I wore this lovely set on Valentine’s Day and my kids made sure to tell me that I looked cute! I was comfortable and stylish all in one outfit! I love it & I DEFINITELY will shop again!

Precious T.
Rochester, NY

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