Freshly Baked: Indulge in Our Butter-Soft Essentials
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About Us
"Ebb and Flow"
Born from a prayer, passion, and the dream to empower women, Eb and Flo's journey is a testament to resilience and the transformative power of a great outfit. Inspired by the incredible women around us, each collection—from sleek sets to curve-hugging jeans—celebrates fearlessness, individuality, and life's ebb and flow. We invite you to join our family, where every moment is an opportunity to shine and every purchase sparks a little happy dance. Thank you for being part of our story. Here's to looking fabulous and feeling fearless, together.
Our Commitment to Change
Sustainability
Here at Eb and Flo, we're stepping into a greener tomorrow, hand in hand with some amazing partners dedicated to freshening up the air we all breathe. Going carbon neutral is more than a goal—it's the heartbeat of every choice we make, from making sure our deliveries don't leave a mark on our beautiful planet to backing projects that are bold enough to say 'not today' to CO2. Come on this journey with us, as we fold in more and more eco-friendly practices, all to make sure our love for fashion does a world of good.
Community
Join Eb and Flo in our heartfelt partnership with the Florida Breast Cancer Foundation. Rooted in our Florida heritage and personal connections to breast cancer, we're committed to making a difference beyond fashion. Every October, we rally with our customers for Breast Cancer Awareness Month, transforming purchases into support for those affected. This cause is woven into our ethos, reflecting our ongoing dedication to compassion and community. Discover how fashion can transcend style, becoming a force for positive change.