about us

elevating your style,
easing your life

Who We Are

The ultimate destination for effortlessly chic and easy styles, designed to elevate the modern woman's on-the-go lifestyle with flair and ease

our story

Hey y'all! I'm Ebony, the founder of Eb and Flo. Our journey began when I discovered the magic of clothing through a pair of glittery shorts that not only fit my curves but also boosted my confidence. Ever since, I've been dedicated to providing women with effortlessly chic styles that add ease and comfort to their lives.

What we really care about

Ease

At Eb and Flo, we understand that life is busy, and we believe that fashion should be the least of your worries. That's why we value ease above all else, from the way our clothes fit to the way they feel. We want our customers to feel confident and comfortable in their own skin, without sacrificing style or sophistication. With our collection of chic and effortless pieces, getting dressed has never been easier.

Style

We like to keep you looking stylish and on-trend, no matter where life takes you. With our items, you can run errands, hit up happy hour, or simply relax at home, all while looking absolutely fabulous.

Quality

We're all about bringing you the absolute best! That's why we team up with manufacturers who are as picky as we are. Each style goes through our own little quality Olympics, making sure it meets our high standards of style, durability, and craftsmanship. So when you rock our fashion, you can strut with confidence, knowing you've got nothing but the best.

Confidence

We're firm believers that when a woman looks good, she feels unstoppable! That's why our collection is specially curated to boost your confidence, ignite self-expression, and unleash your unique style with pure sass and sophistication. 

Honesty

We're all about keeping it real so we believe in setting clear expectations right from the start. If an item is on pre-order or temporarily out of stock, we'll give you a heads-up before you decide to buy. We don’t exaggerate colors, descriptions, or photos—what you see is what you get! We're transparent about any delays or noticed stains during packing. Our goal is to provide you with accurate information, so you can make confident purchasing decisions.

Catch a Flight Cropped Pullover and Jogger Set (Black) - FINAL SALE - Eb and Flo
Everyday Bae Butter Soft Biker Short Set (Green) - FINAL SALE - Eb and Flo

Our Mission

Our mission is to empower women through fashion that looks as good as it feels to wear. We meticulously curate our collections to ensure each style passes our quality checks and is made with high-quality materials. We celebrate the diverse body types of our customers by sourcing clothing that flatters and embraces their shapes and sizes. Our commitment to staying ahead in the fashion world enables us to make conscious buying decisions, providing you with on-trend pieces that truly make you feel as good as you’ll look. With Eb and Flo, you can confidently express your unique style, feel amazing in what you wear, and unleash your inner confidence with ease. We're here to redefine fashion and empower women one fabulous outfit at a time.

our future

Our vision is to create a world where fashion is truly for everyone, regardless of size or shape. We're also committed to becoming a leader in sustainable and ethical fashion, and we strive to offer a range of products that are not only stylish and comfortable but also kind to the planet. We believe that fashion has the power to make a positive impact on people's lives, and we're dedicated to using that power to make a difference. Our goal is to inspire our customers to feel confident and empowered, while also promoting sustainability and inclusivity in the fashion industry.

Based on 30 reviews
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Size Ordered: L
Stretch:
Not stretchy at all
Very stretchy
Fit:
Too small
Too big
In Love!

I bought this luxurious puff sleeve sweater in BOTH colors and they are to die for! Absolutely obsessed! I wore them back to back, dressed them up for business meetings but can also be worn comfortably with jeans. It’s the perfect in-between for us southern girlies who get chilly in the 70s! 10/10

Ordered these pants for my daughter and she absolutely loves them. She said they are much cooler in person. ☺️

Size Ordered: XS
Stretch:
Not stretchy at all
Very stretchy
Fit:
Too small
Too big
Super Cute!

I ordered this for my birthday dinner outfit and it was soooo cute! It arrived very quickly and honestly I can’t wait to wear it again. I only had to get the pants altered because they were a little too long on me. The color pops!

Thank you, Kea and happy belated birthday! I am honored that you chose us for your bday fit ❤️

xoxo
Ebony

Size Ordered: M
Stretch:
Not stretchy at all
Very stretchy
Fit:
Too small
Too big
Sooo Stretchy!

These jeans are so AMAZING! Let’s talk about the stretch of these jeans. I usually wear a large & sometimes extra large since I’ve got a lot of junk in my trunk 😂 The larger sizes were gone so I was like what the heck let me try the medium. Chyle I was able to get all my junk in the trunk in those jeans! They are super stretchy & so comfy to wear. I’d gotten so many compliments when I went out to dinner with my hubby. Ladies get these jeans trust me you won’t be disappointed 😉

Yess Tasha! We are so happy to hear our You Glow Girl jeans did what they needed to do! Thank you for shopping❤️❤️❤️

Size Ordered: S
Stretch:
Not stretchy at all
Very stretchy
Fit:
Too small
Too big
Soft & Comfortable

I ordered this set for my daughter. The fit is perfect. I’m excited to be able to find cute outfits for her from a boutique. 😊

Thank you Sasha!

Size Ordered: M
Stretch:
Not stretchy at all
Very stretchy
Fit:
Too small
Too big
Fast shipping

My item looks exactly like the picture . True to size and fast shipping

Thank you Ra'Quel! We do not play about shipping around here! We appreciate your 5-star review ❤️

N
Let’s Chill Butter Soft 3 Piece Legging Set - Cream (FINAL SALE)
Nee G. (Marshall, TX)
Size Ordered: M
Stretch:
Not stretchy at all
Very stretchy
Fit:
Too small
Too big
Definitely a new customer and supporter!

Love, love, love this set! It’s super pretty and can be dressed down or up. Normally, I wear a size Small but they were sold out. Decided on a size Medium and it fits like a glove. Highly recommend. Oh, and shipping was extremely fast!

Thank you so much Nee! I'm glad you loved the set and happy to have you as a customer.

xoxo

Ebony

My fave jogger set!

OKAY! This jogger set is not only by far the most comfortable set in my closet but it’s so cuuuute! AND….the top has pockets yall. Crewneck with a front pocket.. top tier. I loved my set. Literally one of the most comfortable and stylish brands I’ll always go to. She even gave me a candle in my packaging. Super thoughtful and it smelled amazing ❤️ Love love love it. Thank you girl!!!

Thank you Michelle!! I am so happy to hear how much you loved this set and the candle So happy to have you as a customer. Happy New Year!

xoxo

Ebony

Stained

The pants have numerous stains on them and they are still in the package

Hi! We do our best to thoroughly inspect each item before it gets shipped to our customers, but there are chances that we miss something and we apologize for this. As mentioned in my email, I've fully refunded you for the item. I apologize for the inconvenience this has caused and appreciate your business and bringing this to our attention. Wishing you a happy holiday season,

-Ebony

Beautiful!!!!

I absolutely love this piece!!! Although I think it was made for a women who’s 6 feet tall but it wasn’t a huge issue with it being yarn it was easy to customize to my needs with a pair or scissors! The owner is super sweet and very personable ♥️ 10/10 would RECOMMEND!

IG: Miashalice

SO Stretchy!!!

Girl, I’m not gonna lie. When I saw the waist of these XL jeans coming out of the packaging, I thought “hmm I don’t know, these seem pretty small.” But as soon as I tried these on I was SO impressed. The jeans stretched right over me like a glove! So comfortable and so soft. You can definitely dance around in these and enjoy wherever you go.

Beautiful in green

This outfit is beautiful. I love it and it fits so perfectly. I recommend this outfit to any lady that wants to look beautiful.

G
Sunset Lover Ombre Rainbow Off Shoulder Maxi Dress-FINAL SALE
G.R. (Oxnard, CA)
Comfortable, beautiful

Nice quality. Feels great, looks great.

M
Teddy Soft Sherpa Jacket-FINAL SALE
M.M. (Dade City, FL)
Oh so cozy

The jacket is amazing!!
It is so soft and cozy!! It will definitely keep you warm on a cold day!!
Shipping was super fast and the website was easy to use to order. Thank you

B
Poolside Butter Soft Stretchy Racerback Maxi Dress (Tan)-FINAL SALE
Briana H. (Georgetown, TX)
🔥🔥🔥

Super comfortable! love the length and fitting style!

M
Serious Business Woman T-Shirt-FINAL SALE
Michelle M. (Brooksville, FL)
Comfy shirt

I am in love with my shirt!! The quality is amazing and the shirt is so comfy!! Customer service is awesome! I love how they make you feel like family!! Can't wait to order more 😉

S
Let’$ Chill: Spring Collection 3-Piece Set (Ebony)-FINAL SALE
Sabrina L. (Clermont, FL)
Let’$ Chill

This set is so comfortable (like everything else!). If you want to relax with some friends, perfect set. If you need to run errands while being comfy, perfect set! You cannot go wrong with snatching one of these up for yourself!

S
Teddy Soft Sherpa Jacket-FINAL SALE
Sabrina L. (Clermont, FL)
Soft and effective?!

This Sherpa is absolutely to die for! It’s so soft, and will truly keep you warm in the chilliest of climates. Being from FL I don’t have winter coats, but I took this beauty with me to NC and I was amazed by how warm I was the entire trip. Must have!

P
Boss Lady Track Suit (Mustard Yellow)-FINAL SALE
Precious T. (Rochester, NY)
Cute & Comfy

Like everything I’ve ever purchased, the tracksuit is very comfortable! It pulls my body in and gives a sleek look all while still allowing me to breathe and move around how I need to! I love my track suit!

S
Not so "Basic" Cotton Racerback Bodysuit-FINAL SALE
Sami C. (Brandon, FL)
Perfect basic for any outfit!

Title says it all, but I love my white bodysuit. It goes perfect with high waisted shorts for a hot day, jeans for going out, or with sweats for staying in. It is SO soft and comfy!

S
Effortless Cotton Joggers-FINAL SALE
Sami C. (Brandon, FL)
Cute and comfy!

So, so happy with my joggers! I’ve been wanting a pair and have been hesitant on buying from anywhere because I want them to last. These are great quality, great color, great fit!

c
Let’$ Chill: Spring Collection 3-Piece Set (Baby Blue)-FINAL SALE
carma (Hinesville, GA)
In LOVE!!!

I love the color!!!! It really pops with my skin! 😍

P
Let’$ Chill: Spring Collection 3-Piece Set (Ebony)-FINAL SALE
Precious T. (Rochester, NY)
So freaking cute & comfy!

I wore this lovely set on Valentine’s Day and my kids made sure to tell me that I looked cute! I was comfortable and stylish all in one outfit! I love it & I DEFINITELY will shop again!

N
Teddy Soft Sherpa Jacket-FINAL SALE
Nicolette N. (Phoenix, AZ)
Cozy

Absolutely love this coat it’s very soft I did remove the draw string in the bottom and have had no problems since. Tons of compliments on this cozy coat got my eye on the pink next!

S
Let’s Chill Butter Soft 3 Piece Legging Set - Cream (FINAL SALE)
Sabrina L. (Clermont, FL)
Softest Outfit EVER!

Imagine your favorite blanket, being snuggly wrapped within in; now imagine that blanket in the form of a bodysuit, leggings, AND a sweater. This outfit is absolutely dreamy. It’s like being wrapped in a cloud. Must have outfit for this cozy time of year.