Welcome to Eb and Flo

empowerment in every thread

who we are

our essence

At Eb and Flo, every thread weaves a story of empowerment through collections that resonate with the vibrancy and versatility of the modern woman on the go. Our fashion isn't just about looking good—it's about feeling fearless. Here, you'll discover fashion that flirts with elegance and comfort, pieces that whisper luxury yet shout confidence while effortlessly elevating your everyday style. From our sleek matching sets to our snug figure-embracing jeans every item is a love letter to the modern woman's vibrant life.

We invite you to experience fashion that’s meant to be lived in, not just worn.

Our Reviews


I ordered this for my birthday dinner outfit and it was soooo cute! It arrived very quickly and honestly I can’t wait to wear it again.

Mableton, Georgia

My item looks exactly like the picture . True to size and fast shipping

Lakeland, Florida

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Los Angeles, CA

Love, love, love this set! It’s super pretty and can be dressed down or up. Normally, I wear a size Small but they were sold out. Decided on a size Medium and it fits like a glove. Highly recommend. Oh, and shipping was extremely fast!

Marshall, TX

Nice quality. Feels great, looks great.

Oxnard, California

The jacket is amazing!!
It is so soft and cozy!! It will definitely keep you warm on a cold day!! Shipping was super fast and the website was easy to use to order. Thank you

Dade City, Florida

I wore this lovely set on Valentine’s Day and my kids made sure to tell me that I looked cute! I was comfortable and stylish all in one outfit! I love it & I DEFINITELY will shop again!

Rochester, New York

What we live by...

Empowerment & Positivity

We're not just about fashion; we're about fostering a community where women feel strong, confident, and empowered


We are dedicated to crafting clothing that not only looks great but also stands the test of time, both in durability and style

Style & Timelessness

We navigate the ever-changing tides of fashion with a keen eye, ensuring our collections reflect current trends without being transient. Our goal is to offer you pieces that are both of the moment and timeless, blending contemporary chic with classic elegance

Simplicity & Ease

We believe in the beauty of simplicity and the luxury of ease. Our shopping experience is straightforward and enjoyable, just like our fashion


Mindfully moving towards a greener future, we're implementing eco-friendly initiatives like carbon-neutral shipping to lessen our footprint

Community & Customer Care

Our customers are our family, and we dedicate ourselves to serving you with the warmth and respect you deserve

Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders

Our Mission

Eb and Flo's mission is to clothe the everyday woman in confidence that radiates from the inside out. We draw inspiration from the fabric of daily life — the burst of laughter at a brunch table, the spark of a business idea jotted down on a napkin, the tranquil moments with a coffee cup cradled in your hands. Our fashion isn't just meant to be worn; it's meant to be lived in, capturing the essence of a woman's life as it ebbs and flows.

We curate our collections to be as multifaceted and dynamic as the women who wear them — with pieces designed to adapt to and celebrate every turn of their journey. Every stitch is an invitation to embrace life's spontaneity with elegance and poise. In the ever-changing tide of life, Eb and Flo is a constant — a source of style that empowers, uplifts, and transforms. Join us as we redefine what it means to dress with purpose, to dress with soul, to dress with an unshakeable sense of self.

Eb and Flo is more than a brand; it's a statement. It's a commitment to empowering women, one fabulous outfit at a time, while paving the way for a more inclusive and sustainable future in fashion.

Looking ahead

our vision

We envision a future where individuality is not just seen but celebrated. Our mission: to transform attire into symbols of empowerment for all, challenging norms and setting new standards of inclusivity and sustainability.

Committed to eco-conscious fashion, we aim to innovate every step of our process, ensuring our creations today contribute to a healthier planet tomorrow.

Join us as we journey towards a brighter, greener, and more inclusive fashion world, one outfit at a time.

Join Our Journey