Our Story

It all started with a girl from a small beach town with big dreams and low self esteem...

Hey y'all! It's Ebony but since we're cool now you can call me Eb and yes I am the "Eb" of Eb and Flo lol.

Growing up I was this super shy, quiet girl from Panama City, FL. I wore glasses, my mom always bumped the ends of my hair even though I wanted to wear it straight (eye roll!), and I've always had a big butt, big thighs, and a little belly. 

I hated trying on clothes and my self esteem always took a huge hit after a shopping trip.

Inconsistent sizing and items where the tag says XL but they actually meant XS forced me out of the juniors section and into missy clothing that was WAY too mature and (no offense) too old lady for a young girl.

Fast forward to 2019 and the glittery shorts that brought EF to life!

I was in the mall grabbing a last-minute club outfit. I found these GLITTERY shorts and I fell in love! They just looked like some skinny girl shorts (if you know you know) but low and behold these ones actually fit my curves and were comfortable enough for me to wear all night. I didn’t want to take them off! I felt so flirty, fun, and CONFIDENT and that’s when I realized that I wanted to help other women feel the exact same way.

Now, I ain't saying the shorts were the reason I had a fun night! I'm saying that because I felt comfortable in my outfit, I was able to express my true personal style, and I looked GEWD I couldn't help but have fun.

Since then, I've made it my mission to bring you ladies style that makes you feel like you. Oh and also making sure our sizing stays as consistent and true to size as possible so you can skip the dressing room drama!

I love getting messages from our #EFLadies saying how many compliments they received while wearing Eb and Flo. It makes what I do so worth it. 

I'm happy you're here and can't wait for you to find styles you love too! 

To the woman who makes waves everywhere she goes...

Your style, your personality, your everything, is bold and unique.

You're gonna love it here!


 Eb & Flo


    "Ebb and Flow"

    • The two phases of the tide or any similar movement of water. The Ebb is the outgoing phase, when the water drains away from the shore ; and the flow is the incoming phase when water rises again
    • The give and take of life. Take the good with the bad, do you, and keep it pushing.