Hey Y'all!

It's Ebony, the owner and founder of Eb and Flo and I wanted to use this space to give you alll the tea on how we got started. 

Born in beachy Panama City, Florida, I was the shy kid with glasses, and curves (way before curves were in style!). The fitting room was my WORST enemy. Inconsistent sizing and the struggle of trying on piece after piece only for it to fit horribly dragged my self-esteem to FILTH!

But 2019 was a game-changer. On a last-minute search for the perfect night out look, I stumbled upon a pair of glittery shorts. Last minute outfits gave me SO much anxiety because of the chance for the items to look horrible on me due to my shape and size and then I’d end up stuck with the same ol’ black top and jeans. Surprisingly, these shorts fit perfectly, boosting my confidence and inspiring me to set a new goal: to empower women everywhere through fashion.

I created Eb and Flo to change the way we dress, to share the belief that the right outfit can make you feel unstoppable. Here, fashion is about more than trends—it's about empowerment. It's about stepping into each day with confidence and a style that's uniquely yours.

As you fill your shopping bag with your faves, remember that with every purchase comes a promise of quality, care, and the kind of confidence that can only come from collections curated with love. 

Welcome to Eb and Flo, where every piece isn't just part of my story—they're the next chapter in yours.


Our Reviews


I ordered this for my birthday dinner outfit and it was soooo cute! It arrived very quickly and honestly I can’t wait to wear it again.

Mableton, Georgia

My item looks exactly like the picture . True to size and fast shipping

Lakeland, Florida

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Los Angeles, CA

Love, love, love this set! It’s super pretty and can be dressed down or up. Normally, I wear a size Small but they were sold out. Decided on a size Medium and it fits like a glove. Highly recommend. Oh, and shipping was extremely fast!

Marshall, TX

Nice quality. Feels great, looks great.

Oxnard, California

The jacket is amazing!!
It is so soft and cozy!! It will definitely keep you warm on a cold day!! Shipping was super fast and the website was easy to use to order. Thank you

Dade City, Florida

I wore this lovely set on Valentine’s Day and my kids made sure to tell me that I looked cute! I was comfortable and stylish all in one outfit! I love it & I DEFINITELY will shop again!

Rochester, New York