Our Story

It all started with a girl from a small beach town with big dreams and low self esteem...

Hey y'all! It's Ebony but just like everyone else you can call me Eb and yes I am the "Eb" of Eb and Flo lol.

I grew up in Panama City, FL and was super shy and quiet. I wore glasses, my mom always bumped the ends of my hair even though I wanted to wear it straight (eye roll!), and I've always had a big butt, big thighs, and a little belly. 

I hated trying on clothes and my self esteem always took a huge hit after a shopping trip.

Inconsistent sizing and items where the tag says XL but they actually meant XS forced me out of the juniors section and clothing that was either way too mature looking or items that just fit me (not things I really liked) just what fit which didn’t feel good. Overall this led to years of what I like to call "dressing room drama" where shopping felt more like an arduous chore than a fun experience because I'm trying on items that were...

-too tight
-too uncomfortable
Or even worse
just plain ugly!

Fast forward to 2019 and the glittery shorts that brought EF to life!

I was in the mall grabbing a last-minute club outfit. I found these GLITTERY shorts and I fell in love! They just looked like some skinny girl shorts (if you know you know) but low and behold these ones actually fit my curves and were comfortable enough for me to wear all night. I didn’t want to take them off! I felt so flirty, fun, and CONFIDENT and that’s when I realized that I wanted to help other women feel the exact same way.

Now, I ain't saying the shorts were the reason I had a fun night! I'm saying that because I felt comfortable in my outfit, I was able to express my true personal style, and I looked GEWD I couldn't help but have fun.

I always say I came out of the womb wanting to be an entrepreneur before even knowing what that meant. I realized later that my "why" has always been to help people especially when it comes to living their best lives. Since that night out, I've made it my mission to bring women clothing that truly merges comfort and style so that they feel happy, confident, and empowered.

I love getting messages from our #EFLadies saying how many compliments they received while wearing Eb and Flo. It makes what I do so worth it. 

I'm happy you're here and can't wait for you to find styles you love too! 





(Owner & Founder)